Psychology, The Universal Tool

The following is a little spiel about psychology. The above picture represents a very true phenomenon.

As you can expect, when I was in Psychology II last year, our teacher often preached about how wide-spread psychology was, throughout the world, in absolutely everything we do. Of course; how could it not be. After all, it’s the study of behavior, and behavior is a part of every living being, human or animal.

And even though she repeated this self-evident truth so often, I don’t think any of us – pre-programmed to hurdle over the idea whenever it was told to us again – ever really sat down and thought about what she really meant. Because if you do sit down to think about it, it’s truly wondrous how widespread psychology is, in the sense that even the coldest, most matter-of-fact person – in fact, this is most of them – knows a fair share about the considerably warm study of psychology. Think about it this way – when an artist is contracted to develop a new poster or design for Pepsi-Cola, he doesn’t just put something together that looks nice and displays well at a high resolution. He has to think about his work, not only in terms of artistic technicalities and other expected considerations, but also whether people will be stimulated by the design, whether people will be able to remember it, whether people’s minds will quickly react to it and say, “Hey, it’s a new design for Pepsi-Cola!” The artists does it second-nature, but as he’s moving around a touchpad mouse on his digital artist-oriented MacBook, he’s constantly processing the various psychological factors playing into whether his design will succeed or not – and ultimately how fat his paycheck will be. That is, the cold matter-of-fact person making the ultimate psychology-based decision isn’t the artist – it’s his entrepreneur of a boss.

Another example would be television network bosses and head honchos. Sure, they deal with insurmountable tonnes of paperwork on a daily basis and they likely resolve legal and copyright issues every other day – but they also communicate with the editors and scriptwriters of the network, and they ultimately impart the final word on whether a show will pass pre-production or not. And on what does the head honcho base his considerate response? On psychology, of course! An experienced NBC editor-in-chief or general manager has seen his network progress through the decades, and he knows very well what kind of niches Americans enjoy; just what kind of comedy and hilarity Americans, young and old, enjoy viewing on their television sets on weekday nights, after a 9-hour workday.

If we’re talking television psychology, though, I’d like to finally take the chance to mention Disney Channel. Perhaps someone will make fun of me, but no matter what show was playing on the channel at the time, be it Hannah Montana, The Suite Life of Zack and Cody, or Unfortunately, Sadie; there was just something about that channel that immediately grabbed mine and my friend’s attention. I could go into detail about the times this has happened and such, but I’d probably not be able to describe my point too well. I guess you only get it if it’s happened to you before, so I’ll just ask: has anyone ever felt immediately entranced by Disney Channel?

I could go on with more examples, but time’s running out as I’ve got to return to Biology homework. My point is, psychology is everywhere as even the coldest of business decisions rely on an innate knowledge of what will stimulate the human mind. Some food for thought for you intellectuals and such.


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